La Union, affectionately dubbed Elyu, has long been known as the Philippines’ surfing capital. But there’s much more to this coastal province than its waves. From heritage landmarks and emerging culinary spots to nature trails and creative hubs, La Union is evolving into a destination that appeals to both seasoned surfers and curious wanderers. Here’s a guide to seven essential experiences—and a few newer activities you shouldn’t miss.
Our Top 7 Picks – Things to do in La Union
1. Ride the Waves at San Juan
San Juan is the epicenter of surf culture in Northern Luzon, and it’s where many first discover the thrill of catching a wave. Whether you’re a beginner taking a lesson or a seasoned surfer chasing bigger swells, the surf breaks here cater to all skill levels. The best season for waves runs from October to March, but you’ll find surfable conditions almost year-round.
Tip: Stay for sunset—the shoreline comes alive as locals and travelers gather for beachfront bonfires and acoustic sets.
2. Explore the Ma-Cho Temple
Perched on a hill overlooking the West Philippine Sea, the Ma-Cho Temple is an unexpected architectural gem. This Taoist temple, dedicated to the Chinese sea goddess Mazu, features vibrant dragon sculptures, intricate carvings, and panoramic views of San Fernando Bay. Unlike many crowded tourist spots, Ma-Cho offers a tranquil atmosphere that invites reflection and quiet appreciation.
Don’t leave without exploring the inner courtyard—its delicate koi ponds and prayer halls are beautifully preserved.
3. Chase Waterfalls in La Union – Tangadan Falls and More
A short tricycle ride and an easy hike from San Gabriel will lead you to Tangadan Falls. Surrounded by forested cliffs, this two-tiered cascade is perfect for swimming and cliff-jumping. The upper falls offer a natural pool with cool, jade-colored water that’s irresistible after a hot morning trek.
Local guides are required, which not only supports the community but ensures that trails are kept safe and clean.
4. Discover the Local Food Scene
La Union’s food culture has matured alongside its tourism boom. Surftown’s beachfront eateries now share the stage with specialty coffee shops, craft breweries, and chef-led restaurants. For breakfast, visit El Union Coffee, famous for its dirty horchata and grilled cheese. For dinner, don’t miss Kermit La Union, which serves wood-fired pizzas and fresh pasta in a laid-back garden setting.
If you’re in San Fernando, check out Halo Halo de Iloko—an institution known for the namesake dessert and Ilocano classics.
5. Hike to Immuki Island
For something less commercial, head to Barangay Paraoir in Balaoan and cross the shallow waters to Immuki Island. It’s not really an island, but a cluster of coral outcrops that form natural lagoons. The aquamarine pools are perfect for a mid-morning dip or snorkeling.
Pro tip: Visit on a weekday to avoid the crowds, and wear sturdy sandals—some rocks can be sharp underfoot.
6. Join a Pottery Workshop in Taboc
La Union isn’t only about surf and sand—there’s also a thriving creative community. Red Clay Pagdamilian & Souvenir Shop, located in Taboc, offers pottery workshops where you can craft your functional ceramic pieces. Spending an afternoon shaping clay is an unexpected way to slow down and reconnect with your hands in a world that moves too fast.
Workshops are beginner-friendly, and you can book sessions online in advance.
7. Experience Nightlife in Surftown
After sunset, San Juan transforms into a vibrant hub of music, art, and cocktails. Clean Beach, a beachfront café by day, turns into a lively venue for DJs and creative pop-ups. Over at Flotsam and Jetsam, expect a bohemian crowd sprawled on beanbags under string lights.
While the scene has grown more polished over the years, it still retains the friendly, unpretentious energy that made La Union famous.
Other New Activities to Try
Stand-Up Paddleboarding at Urbiztondo Beach
On calmer days, swap your surfboard for a paddleboard and explore the coastline from a different perspective. Rentals are available by the hour.
Visit the Hobbit-Inspired Café in Agoo
Agoo’s newest curiosity is Lakay Ago, a Hobbit-inspired café complete with round doors, grassy roofs, and rustic interiors. It’s a whimsical spot to enjoy coffee or local snacks while snapping photos that look straight out of Middle-earth—a fun detour if you’re driving down the old highway.
Explore the Ciano Umok in Bauang
This community-run bamboo and nipa structure in Bauang is both a cultural space and an art destination. Designed for workshops, gatherings, and exhibits, Ciano Umok showcases local craftsmanship and serves as a creative hub for both artists and visitors seeking something uniquely La Union.
Ready to Go?
La Union is so much more than a weekend surf trip. It’s a place where raw natural beauty meets rich cultural heritage, where you can hike to waterfalls in the morning, sip single-origin coffee by the beach at noon, and mingle with artists or fellow travelers under the stars. Whether you’re chasing waves in San Juan, wandering through temples and creative spaces, or discovering hidden cafés off the highway, Elyu rewards those willing to look beyond the obvious.
If you’re planning your next adventure, consider slowing down here—explore the coast and the highlands, meet the people who call it home, and see why so many visitors find it impossible to stay away for long.
